Content Marketing
It’s very important to create a personal profile with your content creation which would bring more value to your audiences. The main reason for content marketing and strategy is to focus your audience's view towards the right direction by telling them what they need to know and the things that they are interested in.
With this point in mind, you should also make sure that you personalize and target your posts after analyzing the audience insights so that you can increase your reach and engagement per post.
Excellis IT is the leading digital content marketing agency in Kolkata, India; thus, we help you develop a content marketing strategy that allows you to get loyal enthusiasts and followers. We do it by figuring out the ache points of your prospects and customers and endorsing topics that you can deal with for your content.
Services We Offer
Content Strategy
Content marketing strategy includes creating a result-oriented strategy as well as analysis. You can do this by analyzing your current marketing content, by performing a competitor analysis, by content keywords research. And by having a convincing strategy to generate leads as well as increase sales.
Audience Analysis
We have a specialized team to analyze your target audience.
- • They identify the right audience
- • While understanding the buyer’s personality
- • They also identify the favored content type along with the platform
- • They create engaging content.
Content Creation
You must be creating high-quality, keyword-rich, eye-catching, as well as consistent content. The content should be properly written, edited, as well as proofread so that it increases brand engagement level along with traffic
Content Publication & Distribution
Our experts understand the need for good content along with strategic publishing as well as distribution so that they can reach the target prospects. We can achieve this by publishing and distributing content regularly on their social media platforms as well as blogs and articles. We also create email marketing and newsletter campaigns.
Content Analysis
The content that gets you results as well as generates leads is of optimal value. For this, we perform a comprehensive analysis of the content regularly. We do this by analyzing the weekly as well as monthly content reports, we identify the gaps that are there in between content and then accordingly change metrics to increase return on investment.
To gain customers with your brand story.
Contact UsWhy Hire Content Marketer from us
Expert
Experienced
Reporting
Results
CampaignsExpert Content Writers
We have an expert team of content writers who are skilled at writing the best, error-free content that would help you attract your target audience.
Experienced Content Marketers
Excellis IT is among the best content marketing company in Kolkata, India. Thus, we have a team of professional and skilled content marketers who have the experience to provide you with the best services.
Regular Campaign Reporting
The popular content marketing agency like Excellis IT provides a regular report to their client of all the content marketing activities they perform so that their clients know whether they are getting the return on their investment.
Measurable Results
While providing the best content marketing services in Kolkata, India, Excellis IT provides content marketing campaigns that would bring you measurable as well as trackable results in terms of traffic, leads, as well as conversions.
End-to-end Services
– Excellis IT is a content marketing company in Kolkata, India that provides you end-to-end services which begin with copywriting, move on to proofreading, management, and end with the distribution.
Tailored Campaigns
We provide custom or tailor-made services that would be perfect for your business and the goals that you want to achieve with our best content marketing services.
Industries
Industries WE served
Healthcare
Healthcare sector uses tailor-made content marketing services to spread awareness.
Real Estate
Having personally planned content marketing services helps the real estate to build relations.
Tour & Travel
The travel and tourism sector uses content marketing services to advertise and promote its services and brand.
Education
The education sector depends on content marketing services to gain brand value as only rich content that is specific to their brand can provide you the same.
Food & Restaurants
The food and Restaurant sector requires content marketing services to promote their new offerings as well as advertise their products.
Real Estate
Having personally planned content marketing services helps the real estate to build relations.
Our Process
1
Initial Content Research
We start with auditing your present content to see where you stand and at the same time we also perform keyword research to check your present ranking. After that, we move on to further keyword research to see what keywords you should be targeting as well as analyze your competitors' content and see what were the hit for them.
2
Content Marketing Strategy
After gathering all the information we come up with a content strategy that includes the details that we have observed, we would recommend, for game-changing success. We also identify buyer persona and curate content that would be specific to them. Thus, making it easier to connect to our target audience.
3
Content Creation
We create content after discussing all the key details with you which includes in-depth research on the topic, the target audience for the content as well as the buyers’ journey. After finalizing all these details our team of content creators writes the content that would be perfect for your brand.
4
Publishing and Promotion
Once the content gets approved we publish the content for you like the blogs go on blogging sites and then we promote the content organically through paid campaigns so the visibility of the content increases.
5
Analytics
Best content brings you more leads. After the content is published we constantly monitor the content to check what works and what doesn’t and alter the strategy accordingly. We do this so that your page can yield more results.
Benefits
Benefits of Hiring Content Marketing Services
Benefits
High-Quality Content Creation
marketing strategy becomes effective only when your content is well written keeping your target audience in mind. This would make your content accessible to your audience.
Consistent Content Creation
When you have consistent content in regards to quality, quantity, and content schedule would not confuse your customers. When you keep up with regular strategy it helps to create an excellent customer experience, builds credibility, reputation as well as brand trust.
Cohesive Messaging
An expert content creator knows how to tie the language and brand elements with a cohesive marketing strategy that makes each content appealing to the target audience, matches the brand identity, performs well within search engines, and eventually achieves the business’ goals.
Strategic Content Creation
It’s a process of creating content that would be specific for the client and would be specifically curated for their target audience so that they can easily content with your brand. Thus, content marketing is an art well as science and for that you surely need experts.
Content Optimization
To make sure that your content reaches your audience you must optimize your content. Content optimization requires skills and understanding of your audience thus you need experts. We at Excellis IT have the best content marketing team.
Stories connect better than normal ads. Tell your brand story with us.
Contact UsTestimonials
Our CLients
Content is the king. Strat creating with us.
Contact UsTechnologies & Tools
Our solutions are based
on the following technologies
Angular
Bootstrap
Figma
HTML 5
Javascript
Photoshop
React
Vue
Adobe XD
php
Woocommerce
Drupal
Wordpress
Codeignitor
Shopify
.net
Magento
Android
iOS
Flutter
ionic
Node js
React
Swift
Mobile Testing
Manual Testing
Frequently
Asked Questions
Content marketing means posting content that includes articles, podcasts, videos, social media updates, etc. to your website so that it helps to solve problems as well as position your brand along with enhancing your website’s search results.
It is very essential for every digital marketing strategy as it needs to have the perfect content marketing component. Content marketing is also a very smart SEO tactic that has been effective throughout every search engine algorithm change.
It does work like a charm. Content marketing has been proven to be an essential component of any digital marketing strategy. If you not creating content for your website or social media you might be just missing out on valued opportunities.
Frequency of content marketing rest on several factors. Excellis IT prefers to give priority to quality over frequency. We recommend creating a content schedule that would mix several mediums and help you maintain regular posting.
