SEO vs. PPC: What is the Best Strategy for Your Business?
The goal of digital marketing is clear—get your business in front of the right audience at the right time. Two of the most popular strategies marketers leverage to drive traffic and increase visibi
By Excellisit
April 25, 2025
ChatGPT’s New Memory Update: Remembers Info Across All Chats
OpenAI has taken a significant step in enhancing user experience by releasing a powerful new feature—cross-chat memory for ChatGPT. Conversational AI tools have impressed users with their ability t
By Excellisit
April 14, 2025
Flutter vs React Native: Which Is Better for Your Business App?
Businesses often face a critical decision regarding mobile app development: which framework to choose? Two of the most popular cross-platform frameworks in today's tech ecosystem are Flutter and Reac
By Excellisit
April 10, 2025
Ecommerce SEO: 6 Biggest Strategies to Rank Higher (2025)
In the highly competitive world of ecommerce, ranking higher on search engine results pages (SERPs) is essential for driving traffic, boosting sales, and staying ahead of the competition. Search engi
By Excellisit
October 17, 2024
Image SEO Best Practices for Driving More Organic Traffic in 2025
In today's digital landscape, images are more than just visual content—they are powerful tools for attracting and retaining users on your website. Optimizing images for search engines, or Image SEO
By Excellisit
September 13, 2024
25 Must-Use Figma Plugins for UI/UX Designers
Hey designers!
Are you looking for some game-changing Figma plugins?
Figma stands out as a versatile tool that empowers designers to bring their visions to life with efficiency and creativity. On
By Excellisit
March 7, 2024
Nykaa & Falguni Nayar: the Hero Behind the Succes Story
Nykaa is a name known to every beauty and makeup connoisseur in India. It is the brainchild of Falguni Nayar as the first one-stop shop for all cosmetics brands.Started as an eCommerce website, t
By Excellisit
February 27, 2024
GA4 vs. Universal Analytics- whats new in Google Analytics
Google Analytics is like the Swiss Army knife of the digital marketing world, slicing through the data jungle to bring you the juiciest insights on user antics, traffic trails, and engagement enigmas
By Excellisit
February 9, 2024
Zerodha’s Stellar Marketing Plan: Unleashing a Revolution in Stock Brokerage
Boasting a colossal 6.4 million active users, Zerodha has transcended into India's premier stock brokerage firm, reshaping the financial landscape. This bootstrapped startup's meteoric rise disru
By Excellisit
January 23, 2024
Top 10 UX Design Fundamentals for Mobile Apps in 2024
In the dynamic landscape of technology, where mobile devices have become an integral part of our daily lives, creating a seamless and enjoyable user experience (UX) is paramount for the success of
By Excellisit
January 9, 2024
A Comprehensive Guide on Bounce Rate: Understanding, Analyzing, and Improving User Engagement
In the dynamic landscape of online analytics, understanding bounce rates is pivotal for website owners and marketers. Bounce rate, a metric that measures the percentage of visitors who navigate awa
By Excellisit
January 3, 2024
Unraveling the Dynamics: Plan-Driven Development vs. Agile Development
Embarking on a software development endeavor is much like constructing a house. With Plan-Driven Development, it's akin to meticulously planning every facet of the house before laying the first brick
By Excellisit
December 14, 2023
Unveiling the Top 10 Web Development Frameworks of 2024
In the vast realm of web development, choosing the right framework is akin to selecting the perfect tool for an artisan. Picture this: You're a seasoned developer tasked with transforming a tradi
By Excellisit
December 5, 2023
Optimizing Your Marketing Funnel for the Customer Journey
The marketing funnel is a crucial concept in modern business strategies, representing the customer's journey from awareness to purchase. It comprises stages such as awareness, consideration, and deci
By Excellisit
November 28, 2023
Top 5 Backend Frameworks for Web App Development in 2023
In the dynamic realm of web app development, backend frameworks shape application functionality and efficiency, providing a structured foundation for developers to create robust, scalable systems.
By Excellisit
November 21, 2023
Optimizing React for Search Engines: Strategies for SEO-Friendly Web Apps
SEO is the foundation of online visibility, boosting a website's ranking and driving organic traffic. It's vital for effective audience reach. Incorporating SEO into web development ensures content i
By Excellisit
November 16, 2023
Cross-Platform Development: Pros, Cons, and Best Practices
Cross-platform development refers to the practice of creating software applications that can run on multiple operating systems or platforms. This approach enables developers to write code once and
By Excellisit
November 13, 2023
Native Ads vs. Display Ads: Which One is Best for Your Marketing?
In the dynamic realm of digital advertising, the choice between native ads and display ads is pivotal for marketers seeking maximum impact. Each offers distinct advantages, catering to diverse ma
By Excellisit
October 30, 2023
14 Benefits of Using Laravel Framework for Web Development
In the dynamic realm of web development, choosing the right framework can be a game-changer. Among the myriad options, Laravel emerges as a standout choice. Renowned for its elegant syntax and de
By Excellisit
October 18, 2023
Why is ChatGPT Gaining Popularity for App Development?
There are over 3.5 billion smartphone users globally who are scrolling through different apps to fulfill their daily requirements. Mobile applications have seamlessly integrated themselves into o
By Excellisit
October 13, 2023
Crafting a Dynamic Digital Marketing Strategy for Travel Agencies in 2023
Imagine the internet is like a busy market, with people excitedly planning their next epic getaway.Travel agencies are like friendly guides, who jostle for attention, each vying to capture the imagin
By Excellisit
October 6, 2023
Crafting a Comprehensive Full-Funnel Strategy for Beauty Branding Campaigns
Imagine stepping into a world where every interaction with a beauty brand feels seamless, personalized, and captivating. A world where from the very first glance to the final purchase, every touchpoi
By Excellisit
September 18, 2023
The Ultimate Guide to Content Marketing for 2023
5.18 billion active internet users are appearing online worldwide, creating tons of chances to engage and aware your audience for exponential business growth.
One of the most impactful methods f
By Excellisit
September 5, 2023
10 Essential Landing Page Optimization Tricks to Elevate Your Conversion Game
Welcome to the realm of digital success where every click holds the potential for transformation. In this fast-paced digital landscape, your landing pages are the gateways to conversions. Crafti
By Excellisit
September 1, 2023
Mobile App Development: 50 Frequently Asked Questions
You possibly have several inquiries about the procedure if you're considering developing a mobile app for your company or organisation.
In the fast-evolving landscape of mobile app development, kn
By Excellisit
August 29, 2023
10 Robust Influencer Marketing Strategies to Skyrocket Your Reach in 2023
With more than 150,0000 new videos being uploaded to YouTube every minute and nearly 3.96 active social media users globally, influencer marketing is an indispensable strategy to expand brand visibil
By Excellisit
August 23, 2023
How to Build an Indomitable Marketing Plan for a Food Delivery App?
The global online food delivery market size reached a value of around USD 130.8 billion in the year 2022. The market is further expected to grow at a CAGR of 13.2% between 2023 and 2028 to reach a va
By Excellisit
August 16, 2023
10 Mistakes Mobile App Developers Should Avoid
In our modern digital age, mobile apps have become an integral part of our lives, enhancing communication, entertainment, and productivity. However, let's face it; the process of developing mobi
By Excellisit
August 8, 2023
12 Advantages of React Native Framework in Mobile App Development
Alright, fellow digital wanderers, let's talk about the magic of mobile apps!
They're like little wizards granting our wishes – convenience, fun, and problem-solving all in one!
And guess
By Excellisit
July 21, 2023
The Impact of Big Data in Mobile App Development
Since the use of mobile apps is exponentially increasing in several industries and businesses, they derive massive volumes of data. Thus, big data plays a crucial role in enhancing the performance, f
By Excellisit
July 17, 2023
Django vs. Node.js: Which One to Choose for Your Website?
As a developer, one question must be striking your head all the time and that is “What to learn next?”
New technologies are being introduced and replacing the old ones every now and then. In t
By Excellisit
July 7, 2023
TTFB & INP: Explore Google’s Core Web Vitals of 2023
In today's digital landscape, website performance plays a crucial role in attracting and retaining users. While Google’s performance metrics are ever-changing, it has introduced its latest core web
By Excellisit
June 28, 2023
The Journey from Crawling to Ranking: Unraveling the Search Engine Algorithm
Welcome to the fascinating world of search engine algorithms, where websites compete and ultimately strive to rank high in search engine results. Search engine algorithms are constantly evolving to k
By Excellisit
June 23, 2023
10 Reasons Why a Business Should Hire a Mobile App Development Company
In today's digital age, mobile devices have become an integral part of our lives. They have revolutionized the way we communicate, work, and access information. As a result, businesses need to adapt
By Excellisit
June 20, 2023
How Does A Digital Marketing Company Help Track Campaign Success?
In the ever-evolving world of digital marketing, tracking the success of campaigns is essential for businesses to make data-driven decisions and optimize their marketing strategies. A reliable digita
By Excellisit
June 14, 2023
Why Should Small Businesses Invest In Digital Marketing Services for Growth?
In today's rapidly evolving business landscape, small businesses face numerous challenges when it comes to standing out and driving growth. With the increasing reliance on digital platforms for consu
By Excellisit
June 8, 2023
How Does A Web Development Company Ensure Your Site’s Smooth Operation?
In today's digital age, a smooth-operating website is paramount for businesses looking to succeed online. Whether you run an e-commerce store, a corporate website, or a blog, the performance and func
By Excellisit
June 5, 2023
Hybrid Apps Vs Native Apps: What’s The Difference?
In today's digital landscape, mobile apps play a crucial role in engaging users and driving business growth. Native apps and hybrid apps are two distinct methods of app development, each with its str
By Excellisit
May 26, 2023
Skill-Based Career Development of Employees: The Secret of a Successful Workplace
In today’s rapidly evolving business landscape, organisations are facing increasing pressure to adapt to new technologies, changing market trends, and shifting customer demands. To stay competitive
By Excellisit
March 1, 2023
The Impact Of Social Media Algorithms On Marketing Strategies in 2023
Your social media activities are performing well till one morning; you find the same strategies are not working out anymore. Almost every social media marketer faced such a situation in their career.
By Excellisit
February 16, 2023
Complete Guide to Conversion Rate Optimisation (CRO) for 2023
Every business dream of high traffic or prospects on their website, but what they wish the most is to convert them into customers. Whether organically or with paid Ads, getting the most out of existi
By Excellisit
February 9, 2023
ChatGPT: How Does it Impact the Digital Marketing Landscape?
The ever-changing dynamics of digital marketing require businesses to keep evolving to keep up with the competition. If adaptation of new strategies and advanced tools is not taken, it becomes diffic
By Excellisit
January 31, 2023
10 Effective Ways to Grow Your Small Business with Social Media
While big enterprises have dedicated resources, small businesses must be creative with their strategies. Social media platforms, if used strategically, are some of the easiest ways to grow your small
By Excellisit
January 19, 2023
How To Do Effective Keyword Research For SEO In 2023
If you are not doing keyword research properly, there is no use in your SEO campaign strategy. Google ranking with proper keywords, which your targeted audiences are searching for can make or break y
By Excellisit
December 6, 2022
The Ultimate Guide to Voice Search Optimization :10 Hacks You Must Leverage
If you are looking for the Best Digital Marketing Agency in Kolkata, look no further than Excellis IT. We are a full-service agency that specializes in all aspects of digital marketing, from SEO and
By Excellisit
November 22, 2022
Excellis IT is Delighted to be a Member of NASSCOM
NASSCOM, the National Association of Software and Services Companies, is a non-profit organization. It is a strategic partnership between industry leaders that strives for the growth of India’s tec
By Excellisit
November 14, 2022
The Importance of Social Media Marketing: 7 Stats That Prove It
If you're like most business owners, you know that social media marketing is essential. But what you might not realize is just HOW important it is.
Are you looking for a Digital Marketing Company
By Excellisit
November 8, 2022
5 interesting fact about web development you must know
The Best Web Development Company should be able to provide you with a custom website that meets your specific needs. They should also have a team of experienced developers who can create a responsive
By Excellisit
November 1, 2022
Top 10 Online Reputation Management Tips For Local Businesses in 2022
What is Online Reputation Management (ORM)?
Online reputation management is the process of monitoring and improving your company's online presence.
How does Online Reputation Management work fo
By Excellisit
October 25, 2022
A Brief Outline of Mobile App Usability Testing
In our tech-driven world, millions of mobile apps are under circulation in different marketplaces. It will not be inordinate to view it as a paradigm shift in the purview of telecom, utility and conn
By Excellisit
August 17, 2022
9 Advantages of Using WordPress as a Content Management System
WordPress began as a blogging tool in 2003 to grow within a decade to become the best Content Management System (Platform). The reason for such worldwide appreciation is its impeccable content manage
By Excellisit
August 8, 2022
Top Ten Major Mobile App Development Challenges in 2022
Our time is indexed with rapid technological developments, and increasing digitalization. Simulations and virtual realities overflow our world. All these determinants of our time made mobil
By Excellisit
July 27, 2022
Ten Tips to Effectively Boom Your App Downloads
Users today have infinite options when it comes to choosing and downloading an app from app stores like Apple App Store and the Google Play Store. There are more than four million apps available. In
By Excellisit
July 25, 2022
Five Simple Google Ads Tips That Will Help You Boost Your Reach
An organic SEO approach rarely yields fruitful results. That is precisely why investing in Google Ads can be more rewarding and worthwhile.
A profitable paid search campaign is extremely crucial t
By Excellisit
July 21, 2022
The Impact of Innovation on eCommerce Web Design and Development
E-commerce industries have been witnessing an outstanding boom in recent years. With a heavy inpouring of many technological innovations and trends, E-Commerce web design and development in Kolkata h
By Excellisit
July 19, 2022
5 Incredible Benefits of Enterprise Mobile Apps to Enhance Business Growth
Most of the big enterprises rely on different software like CRM applications and ERP systems. Heavy use of software can lead to a horrible UX and UI most often. Hence, modern businesses are shifting
By Excellisit
July 14, 2022
12 Tips To Secure Your E-Commerce Website
All small to large-scale businesses deploy E-commerce websites to ensure 24/7 access to international buyers and sellers, thus ensuring quick and secure transactions of wealth. For instance, all outs
By Excellisit
June 30, 2022
Why Does Every Company Need an SEO Strategy?
When you need to find anything, do you ever go to the third page of Google? You will never look that far. Most people do which is why SEO is so important. Briefly, SEO refers to the process of enhanc
By Excellisit
June 6, 2022
Advanced Strategies to Boost Your AdWords ROI
Every view, click, and lost click in AdWords has a cost or an opportunity cost. Acceptable margins can mean the difference between losing money and making money, and carelessness might cost you more
By Excellisit
May 27, 2022
What are the Top WordPress Web Development Trends
WordPress is the most popular content management system. So, yes, WordPress is still relevant. Therefore, understanding the new WordPress feature 2022 is critical.
It is responsible for around 35%
By Excellisit
May 25, 2022
Tips and Tricks to Improve User Experience for Your Business Website
Consider your favorite web pages for a moment. What is it about them that appeals to you? Why do you keep going back?
The user experience of the website holds the key. This refers to techniques, d
By Excellisit
May 19, 2022
What Are the Link Building Strategies Trending in 2022?
Businesses and agencies who wish to rank for keywords in 2022 must use a variety of ethical tactics to build backlinks.
Quality backlinks and content and mobile optimization continue to be one of
By Excellisit
May 16, 2022
Top 6 HTML Tags You Need to Know for SEO
The visibility of a page on Search Engine Results Pages can be made or broken by HTML tags (SERPs). As a result, each tag must be meticulously written.
It is pointless to publish online material t
By Excellisit
May 10, 2022
Create the Perfect Robots.txt File for SEO
What is the purpose of robots.txt, and why is it vital for SEO? Robots.txt is a file that tells web crawlers which portions of your website they can visit. Robot txt is supported by and used by most
By Excellisit
May 6, 2022
Top 10 Lead Generation Strategies in Digital Marketing
Our connection and communication with prospects and clients are steadily changing due to the digital revolution. As a result, most B2B organizations are focusing on digital solutions to help them str
By Excellisit
April 27, 2022
Which is Better for Developing iOS Apps: Flutter or Swift?
For firms considering developing an iOS app, Swift and Flutter are the two most desired technologies. So what is the greatest way to determine which option is right for you?
Mobile apps generated $4
By Excellisit
April 26, 2022
App Store Optimization (ASO) Guide For 2022
The competition for all verticals is challenging; therefore, launching an app is no joke. According to the International Business Times, the App Store receives around 1,000 app submissions every day.
By Excellisit
April 25, 2022
4 Smart Ways to Generate High-Performing Content for Your Website
People visit websites and blogs seeking information; therefore, the role of content is crucial for any website or digital marketing strategy. Businesses find it difficult to write high-quality connec
By Excellisit
April 25, 2022
Benefits of Hiring a WordPress Development Company for Your Business
For future business growth, nothing beats hiring a WordPress development company.
WordPress is the most popular Content Management System, and it is widely used for blogging and building a profess
By Excellisit
April 6, 2022
Why Should You Choose React Native for Hybrid App Development?
The smartphone app industry is constantly evolving; new apps are released every day, and some older apps fade from our minds and off our phones. Customers' expectations rise with each new horizon we
By Excellisit
April 4, 2022
Social Media Marketing Trends for 2022
Using social media in marketing is unavoidable. Marketers will be able to contact target audiences and develop brand awareness among new audiences by taking advantage of the most popular social media
By Excellisit
April 1, 2022
Does Your Business have Clear Goals for Social Media Success?
Social media offers an incredible opportunity for businesses to bridge the gap with the target audience and bring the human side of their business to the forefront. But most companies appear to be cl
By Excellisit
January 28, 2022
When Should You Start Thinking About IT Outsourcing?
Due to data security concerns, businesses usually prefer to keep IT services closer to their home base. But with time, they find that scaling up or maintaining an up-to-date IT facility right at the
By Excellisit
April 27, 2021
5 Points That Suggest You Are Not Implementing SEO Correctly
Most businesses struggle to get their website to rank well on Google and other search engines. SEO is a great digital marketing tool that enables companies to get picked by search engine crawlers reg
By Excellisit
April 26, 2021
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Excellis it is an esteemed ISO/IEC 27001:2022 certified company
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